Today we will discuss the MacBook Air.
The best way in my opinion to judge a product is to look at its advertising. this tells us who wants one, and why – both very useful in assessing a product. Therefore let us travel by internet to the Apple website, more specifically, the MacBook Air page.
“Thinnovation.” Hm. Not a great start. Apple come under a lot of fire for making trendy but technically impotent laptops. How will they combat this criticism?
“MacBook Air is ultrathin, ultraportable, and ultra unlike anything else.”
well that’s a relief because my last laptop was actually frighteningly similar to other laptops – it had more than one USB socket for one thing, and a big ugly CD/DVD drive, not to mention two unwieldy hard-drives. In fact it had so many features it could easily have fatally pinned me under its massive weight as i sat typing in the park. The last thing i would see would be MacBook Air users playing frisbee with their laptops, and laughing with their beautiful wives.
Eagle-eyed readers will have guessed by now that this is not an unbiased review. The MacBook air really, really gets my proverbial goat. And here’s why; it’s the bare-faced implication that other laptop manufacturers are making their laptops thicker and heavier on purpose. As if the conversation at Dell headquarters goes something like this:
“Well sir we’ve managed to fit in all the features we think our customers need.”
“Good. now let’s stick on a few pounds of superfluous plastic and get this wagon rolling!”
Laptops aren’t fat and heavy because Sony think we could lose a few pounds lugging them around. It’s because they are full, packed, loaded with weighty computer parts! All the components, circuitry and wires that make your computer a machine capable of doing some damn computing. Apple (and you can’t hate them for it, they’re geniuses really) have spotted that if you take out all those heavy components and leave it with the bare minimum it needs to do some word processing and look at some pictures, then it’s a whole lot lighter! And people will pay through the nose for it! ($1,800 at the time of writing.)
Do yourselves a favour. Buy a great fat laptop capable of doing something other than typing up your big screenplay.
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Posted by Luke 